Tone of Voice

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Tone of Voice 〰️

Streamline your tone and help your teams build their own copywriting confidence. I’ve been helping brands develop how they speak for around 10 years. It’s been my pleasure to develop guidelines in partnership with some incredible clients, from fact-finding to workshop to creation of the guide itself. If you’re running multiple channels, have third parties or a sprawling team, or are simply wanting to get copy and content ducks in a row, this is the service for you.

Although most of my brand voice work is completed under NDA, you can see some of my clients below. I’m always happy to talk process and what you can expect throughout the project to make sure we’re all starting out on the same page.

 
 

Tone of Voice

From word choices and tonal pillars to rhythm, humour and brand-specific devices, we’ll work together to develop a set of guidelines that will help streamline your channels and pin-point your messaging into an own-able brand voice.

Brand Bible

Looking to develop your values? Aching to lock in that mission statement? Or perhaps you need a detailed playbook to show teams how and why to structure content. Whatever it is, let’s get your brand working as hard as possible for you.


It was honestly a joy to work with Emma, she has a personal warmth that we could feel from the first email and if that isn’t the power of choosing the right words, what is!
— Ani, Retoucherie