Lost for Words?
Let me help. Explore ethical copywriting for brands of every size.
Get ready for writing that sounds like you on your best day: smart, memorable, and working hard for the people you want to reach. Whether you’re a small business or a global team, I turn your expertise into words that meet your audience exactly where they are.
Words At Work For...
Birkenstock Care Essentials ☆
Leo Burnett ☆
Quick Fox Labs ☆
Selfridges ☆
Bird & Blend ☆
Words At Work For... Birkenstock Care Essentials ☆ Leo Burnett ☆ Quick Fox Labs ☆ Selfridges ☆ Bird & Blend ☆
What is Ethical Copy?
☆ Clarity☆
honesty and transparency your audience can feel.
☆ Compliance ☆
no greenwashing, no murky tactics.
☆ Trust ☆
non-coercive copy that inspires action.
Writing that connects without pressure. It’s about building long-lasting trust in your brand, and helping you stand out as one of the Good Guys.
“Emma is our go-to for all things creative and copy, and is one of the most talented copywriters we have worked with. She picks up the brand she is working on quickly and always exceeds our expectations with the work she does. We would recommend her to anyone who asked.”
-Amy, Quick Fox Labs
Copywriting Services
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![Website Copywriting Service]()
Website Copy
Hard-working words that move people through your website.
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![tone of voice consultant]()
Brand Voice
Brand voice and content frameworks to help your team write with confidence.
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Marketing Copy
Eye-catching and memorable social, paid media, email, and campaigns.
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![SEO Blog Writer]()
Long Reads
Blog posts and articles that build trust, authority, and lasting interest.
I’m a senior copywriter with over a decade and a half of experience helping brands find words that fit. I’ve written for names like Selfridges, Birkenstock, and Leo Burnett - as well as independent businesses with big ideas.
What links them all? A belief that copy can be clear, human, and good for business without cutting corners.
My name is Emma…
Proof in Practice
Proof in Practice
Birkenstock Care Essentials: The Care Journal
☆ The Challenge ☆
A new product line needed a considered online presence to help build authority and provide lasting value.
☆ My Role ☆
Working with the in-house team, I researched, developed and wrote rich and highly readable long-form SEO content, from engaging hook to final thoughts.
☆ The Outcome ☆
The blog grew from zero to hundreds of thousands of impressions, becoming a trusted resource for customers, and source of content for the brand.
